Tally
A money app for freelancers that sets aside taxes, chases late invoices and shows what's safe to spend. We made the whole launch kit: brand, website, app, campaign and pitch deck.
01
Brand identity
The idea: counting what's yours. "Tally" already holds two tally strokes, so each l gets one steep cut. Deep teal keeps it calm and grown-up; orange is saved for the moments you need to act.
02
Landing page
Hand-coded, fast and live. One promise up top, three steps in the middle, one plan at the bottom.
03
App
Three key screens. Big numbers you can read at a glance, small mono labels, and orange only where money needs you.
04
Launch campaign
One line, "Money, counted.", carried across social, paid ads in three sizes and the launch email.
05
Pitch deck
Five slides that tell the story in the order investors ask for it: problem, product, model, ask.
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