Odd Leaf
A sparkling tea brand that doesn't take tea too seriously. Logo, three can designs, launch posts and the online store, built to stand out in a crowded fridge and a crowded feed.
01
Logo
A chunky wordmark where the o becomes a leaf, cut by its own vein. It works stacked on a can and tiny on a bottle cap.
02
Cans
One loud color per flavor, one oversized leaf and the logo stacked high so it reads from across the store.
03
Social posts
Short, a bit weird and very big type. The cans do the rest.
04
Online store
A product page that sells like the can looks: loud color, big type and a subscribe toggle right where people decide.
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