Little Fuego
A taco truck that works city streets, breweries and night markets, and wants to feel hand-made with real heat, not like a chain. A 1930s cartoon-style badge, a flame chef called Fuego, and everything he lands on: bags, boxes, cups, salsa bottles, stickers, the menu and the truck itself.
01
Badge and wordmark
Two logos that work together. The round badge, like an old matchbook label, goes big on the truck, boxes and stickers. The brush-script wordmark, with a flame on the i, fits narrow spaces like menus, cups and the website header.
02
Meet Fuego
A little flame chef drawn in the rubber-hose style of 1930s cartoons: chef hat, orange bandana, white gloves and a spatula. A full turnaround and six faces keep him the same everywhere he shows up.
03
Pattern and stickers
A seamless pattern of Fuego faces, tacos, chilies and matches for wrapping anything. Six die-cut stickers to hand out at the window.
04
Bags, boxes, cups and salsa
Kraft paper everywhere, so it feels like real street food. Flames along the bottom of the bag, the pattern on the taco box, the badge on the horchata sleeve and on the house hot salsa.
05
The menu
Short and easy to read from the line: four tacos, three sides, with Fuego keeping an eye on the hot salsa.
06
On the street
The truck is the biggest sign the business has. Kraft wrap, the badge big on the side, Fuego by the door and flames along the bottom, so people spot it from the end of the block.
07
Brand board
The whole brand on one page: logos, Fuego, colors, fonts and every piece in use.
08
What lands in your Drive
No Figma or Photoshop files you can't open. You get finished files that work anywhere: the printer, your website, Canva and your phone.
- LogoBadge and wordmark · PNG, PDF
- MascotPose, turnaround and 6 faces · PNG, PDF
- Stickers and patternReady to print · PNG
- MenuPrint-ready PDF
- Brand boardColors, fonts and every piece · JPG