Concept project

Dotty's

A neighborhood café for coffee and bakes that wants to make people smile before the first sip. A custom logo, a mascot called Dot, and everything that carries them: cups, coffee bags, the shop front, menus, cards, a tote and social posts.

LogoMascotPackagingSignagePrintSocial posts

Logo and Dot

Bubbly letters drawn to feel friendly from across the street. The two t's share one crossbar, the y's tail turns into a smile, and the apostrophe is a coffee bean. Dot is the mascot: a happy red dot with a coffee-bean bow.

Dot, a smiling red dot with a coffee-bean bow, beside the words Meet Dot

Cups and coffee bags

Cherry-red cups with Dot front and center and a ring of pink dots at the base, so the cup is recognizable even when the logo is turned away. The House Blend bag uses the same parts on a pink pouch.

Pink coffee bag with a red House Blend label: cherry, cocoa, caramel

Laughing woman in a pink sweater holding out a Dotty's cup

Shop front

The name on the sign band, Dot on the hanging sign for people walking up the street, and a white Dot sticker on the door, and a chalkboard out front with Dot's favorite drink.

Busy morning outside Dotty's: people at bistro tables, a dog walker, a cyclist and a chalkboard by the door

Menu, cards and tote

A table menu with real prices, joined by pink dotted lines. A loyalty card where every stamp is a dot and the tenth is Dot herself. And a screen-printed tote for regulars.